Heineken — Afterwork By Heineken

Afterwork By Heineken is a concept the brand brings to life in many countries: giving professionals a real moment to unwind and connect after work. In Kinshasa, Rochas Events has been bringing it to life since 2024.

The idea: one event every month, never twice in the same place. Hilton, Pullman, Four Points by Sheraton, Novotel, Café Muzik… Grand hotels, lounges or more intimate spots, each edition moves into a different setting and reinvents itself around it.

Our role is to give every evening its own personality while keeping it instantly recognisable as an Afterwork By Heineken.

Ten or so editions later, the afterwork has become a ritual for a whole community of Kinshasa professionals. And the next venue is already in the works.