Heineken and James Bond go back more than twenty years. For the release of No Time to Die, the 25th film in the saga and Daniel Craig's final outing in the role, the brand wanted to offer Kinshasa a premiere worthy of the legend.
The venue almost chose itself: the Fleuve Congo Hotel, an iconic silhouette overlooking the river, with views of Kinshasa and Brazzaville. A cinematic setting, in every sense.
Rochas Events handled the entire experience: event design, installation, decoration of the spaces and coordination of the evening, from welcoming guests to the screening, through to the cocktail reception.
Red carpet, low lighting, black-tie codes and British elegance revisited in Heineken's colours: every space was designed so that guests stepped into the world of 007 before the lights even went down. After the screening, the cocktail reception extended the thrill of the film, in an atmosphere where everyone could play their own part.
An evening on Her Majesty's Secret Service, Kinshasa style.
