In Africa, Heineken and the Champions League go hand in hand. To celebrate that passion, the brand took the trophy on its biggest African tour yet, from Kinshasa to Lagos, by way of Maputo and Addis Ababa. On board a Heineken-branded aircraft was an exceptional ambassador: Clarence Seedorf, a four-time winner of the competition with Ajax, Real Madrid and AC Milan.
For the Kinshasa stop, Rochas Events delivered two key moments.
First, the press conference: a precisely timed event presenting the trophy and its ambassador to the media, with protocol, timing and staging worthy of an international competition.
Then, the gala evening at Kemesha. Guests, partners and football lovers gathered around the trophy, alongside a legend who came to share his journey and inspire a new generation. An evening where the emotion of football met the elegance of a great event.
A stop Kinshasa still remembers.
