Tiger — Bralima — Tiger Beer Launch in the DRC

Tiger was not entering an empty market. In Kinshasa, beer is a matter of loyalty, and every brand has its devoted fans. To earn its place, Tiger could not simply appear: it had to make an impression from the very first night.

Brewed locally by Bralima in a 45 cl bottle, the beer already enjoyed on five continents had a clear personality to assert: young, innovative and original, driven by the energy of the tiger.

Rochas Events designed and produced the launch event, from brand scenography to the reveal moment, including the welcome of guests, partners and press.

Light, music, staging: every detail was designed so that guests would discover not just a new beer, but a new attitude. The tiger was out.